AV - Web & Graphic Designer

A creative & passionate web and graphic designer, proficient in front-end coding and well-versed in various content management systems.

As an experienced designer with over 16 years of experience across UX/UI, web, graphic and learning design. I bring a strong creative vision with a user-first approach to deliver visually engaging and functional solutions on both digital and print platforms. My experience also includes designing interactive learning resources like quizzes and e-learning courses to support educational outcomes.

Currently, I am leading the design, maintenance, and ongoing improvement of the corporate website, applying best practices in UX/UI, SEO, and content strategy at the NSW Aboriginal Land Council (NSWALC). As the brand manager in practice, I am responsible for creating and implementing NSWALC’s updated brand guidelines and templates to ensure a contemporary and consistent visual identity across all communications. I create a wide range of digital and print materials, including branded merchandise, publications, social media assets, and multimedia content, all aligned with brand guidelines.

Previously, I have worked at the Department of Education as an Instructional Designer (Website Publisher, and Graphic Designer). I developed professional learning materials such as magazines, tutorial videos, catalogues, handbooks, posters, and flyers to support teachers and students. I managed website content using Adobe Experience Manager (AEM) and produced engaging video content, presentation materials, EDMs, and social media graphics.

Throughout my career, I have consistently demonstrated the ability to understand project and client needs, translating complex ideas into visually captivating, modern, and user-friendly print and digital experiences. I specialise in blending aesthetics with functionality while maintaining brand integrity and aligning with audience needs.

My skill set spans a wide range of projects, from building websites and web templates from scratch to designing and integrating front ends for web and mobile applications. I also bring extensive experience in graphic design, having produced high-quality visual assets such as catalogues, posters, business cards, logos, flyers, banners, and social media content. I regularly present ideas through wireframes, mock-ups, and prototypes, and have developed interactive learning courses while supporting clients with content management systems. This combination of skills and experience allows me to bring both creative and technical expertise to every project, ensuring high-quality outcomes that enhance user experience and engagement.